Internet Advertising

What is Internet advertising or Search Engine Marketing?

Well the short answer it is advertising on the internet that target people when they are Actively searching for products and or services that you offer, as opposed to other Passive forms of advertising such as Radio and Television. Already you can see the benefit because the web searcher is ACTIVELY looking for the products and or services as in looking in to buying that product or wanting more information on it (much higher up in the marketing sales process food chain).

This Process Involves You to Pay for Search Engine Positioning – the most common and effective of which is Pay Per Click where you bid on many key words for better visibility and the number one search engine for this service is Google with its product Adwords.

Example of Adwords:


Why Google? Because Google has over 80% + Market Share!
Google has the majority of Internet Users using them as their default Search engine (good for them!) as opposed to Bing, Yahoo, MSN (but we do offer these full search engine campaigns and services as well) also Google Adwords are easy to learn.

All of our Google Adwords Account Setup’s include full video training available in our client area as to teach you how to self manage your own campaigns more effectively. Yes, you heard right - Self Manage... Although we offer a full Adwords management service as well if you’d rather it handled by qualified and experienced professionals.


Please read this: in the last few years in Australia there have been many a huge industry boom of search engine marketers, the problem is that a lot of the more unscrupulous businesses (you know who you are) were taking advantage of many businesses and organisations.

More about Adwords & 7 Ways to Spot a Bad Search Engine Marketing Company?

Don’t get scammed! Here are a few tips: :

1) The Cost of Google Adwords Account Set Up....
well, you can do it yourself in around 30 min or less for $20 (is what Google charges). Having worked in the industry for many years, I have seen invoices for “account set up fee” of $200 – $300 - $500- $3000 and more! This is crazy! Evans Head Web Design, if you would like to have a new account we can set it up for you for only $45 e.g. paying us for our time. Fair is fair. But in no way does this include campaigns!

2) Not having %100 Access to your Google Adwords Account...
If they won’t give you access to your account then maybe it is time to change providers. Here at Evans Head Web Design 100% transparency is the name of the game. You have full access to your Google Account 24-7.

3)Marking a Mark Up on per Click Cost...
if you just get an invoice with out a break down of your click costs maybe its time to run for the hills! We give you direct exports from Adwords of your account activity.  

4) Invoicing you instead of you paying Google direct...  
if you pay your Search Engine Marketing Company for click costs then Run Away Now! We here at Evans Head Web Design set up your account directly with Google so you have Full control over your budget and payment to Google (which they bill from Ireland so no sales tax!).
  
5) Charging for "Impressions"...
impressions in Adwords are free, as your ad is displayed free and you only pay for it when someone clicks on it we have seen some companies charging for impressions – Very sneaky - Shame on Them.

6) Not Using Conversion Tracking ... 
conversion tracking is a code that you place in your website’s thank you page or sale completed page, where on the main interface if you can not see the amount of conversions you are getting or the cost per conversion then RUN.

7) Sending Traffic to your main website’s home page*...
The more things people have to click the less likely they are to convert – simple. Why not Call us today to discuss or click here for our landing page design. And why you are wasting money on not having a professionally developed landing page for search engine marketing campaigns?

Here at Evans Head Web Design we Believe the whole point of Adwords is all about Conversions …e.g. the more conversions you get the more leads /sales you get which is the whole point in the first place! (We have many interesting and revolutionary well researched techniques to accomplish this) and the best part of all, this form of advertising is 100% measurable and can be statistically analysed to increase conversion margins.

Our Prices? You only pay us for our time as professional search engine marketers on an hourly rate of $45* our Basic Campaigns are usually completed in 3 hours (including conversion tracking) – but we also manage and produce highly in-depth targeted and dynamic Adwords Campaigns that can take a while (as you can imagine) we want to involve you in the process as much as possible!


And yes if you want to outsource to us contact us now !

Contact Evans Head Web Design about the set up, Maintenance or improving your Advertisings Conversion Rate today!  

Good Free Traffic Getting TIP: How Do Get In The Google Map Thing?

If you are a Goods and Service Provider you can get in the
Google Map Application by going to the Google local business directory.
Click Here and / or look for Local Business Center
You will need a Free Google account, local address and a phone number - And You Can Now Offer Coupons!